favourisation

noun

Amer·:   favorization
Plural:   favourisations (UK)  /  favorizations (US)

The process, propensity or tendency to make, propose or consider something or someone preferred over others;  favouring;  promotion;  recommendation;  preference.

Examples: 

It cannot be considered as any advice, guidance, instructing, replacement of medical or relevant professional consultation, a substitute for or denial of healthcare practices and protocols, favourisation of so-called alternative medicine or analogical nonsense, nor as a claim concerning any therapeutic, healing, health-related or unnamed benefits of the involved viands.  (Source: J∙ Okram - Semolina Dumplings for Soups  ●  Cooking Recipe.)